The iMac revived Apple after a decade of sickly malaise. The name is so obviously iconic. So it’s shocking that Steve Jobs hated it and wanted to call it something so awful it would “curdle your blood.” That’s according to the man who named it, Ken Segall , who talked to Leander at Cult of Mac. He worked at Apple’s agency TBWAChiatDay, and not only christened the iMac, but was the man behind Apple’s pitch-perfect “Think Different” campaign. It’s ironic that Segall, who knew iMac was the perfect name and pitched it to Jobs over and over after being rejected again and again, thought that the computer itself was stupid: “We were guarded.

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Steve Jobs’ Original Name for the iMac Was So Horrifying It Would Explode Your Ears [Apple]